No mugger would run for the hills if you ever threatened them with this cute little keychain. Awww. But looks can always be so deceiving! Do not underestimate the might of the Bear Gentleman Personal Self Defense Alarm. This private alarm can act as your personal bodyguard. It can sound off at an almost deafening volume of 130 decibel. It is portable, lightweight, and although it seems innocent enough, it's guaranteed to attract attention when you need it most.